16th December 2025

Barbie as a Cultural Phenomenon: A Case Study in Modern Public Relations and Brand Revival

This case study
examines how that campaign transformed a
struggling legacy brand into a global movement and
what its success reveals about the future of communication strategy.

16th December 2025

Finding A Home In Florence – Finding Florence

written by Brooke Beste for SPEL: Public Relations


Living abroad isn’t always picture-perfect. Through culture shock, homesickness, and self-discovery, I’ve learned that finding “home” in Florence takes time, patience, and an open heart. This is my journey.


I have currently been away from home for 13 weeks… not that I’m counting. While being away and immersing myself in a new culture, I’ve discovered that I value energy and the overall ambiance of my environment. I love to observe and ana...

Google Drive • 12th March 2025

Press Releases for FUA

Press Releases from internal events at Florence University of the Arts

Google Drive • 10th October 2024

Rebranding Pitch for Death Wish Coffee

This Death Wish Coffee project focuses on creating a bold, edgy brand that resonates with college students, combining humor, high energy, and a nostalgic aesthetic. With the slogan "Sleep when you're dead," the project highlights Death Wish Coffee as the ultimate fuel for students powering through their busy lives.

6th May 2024

The Impact of Body Image in the Lens of Fashion and Creativity in the Editorial and Runway World

A semester-long research paper on the pressures of modeling in the fashion world!

2nd May 2024

El Fógon Veracruzano

A website I recently created for a local Mexican restaurant!

26th March 2024

Mirieli Santos Public Relations Plan

Mizzou track star, Mirieli Santos, allowed me to help her create a social media plan and brand image idea for her as a newly injured athlete.

13th March 2024

Harper School Profile Story

A profile story was written about an average day of work for school founder Joe Wagner.